Pacsun appoints Amber Fredman-Tarshis as Sr VP and CMO

Pacific Sunwear of California (Pacsun) has appointed Amber Fredman-Tarshis as its Senior Vice President and Chief Marketing Officer. In her role, Fredman-Tarshis will work closely with the company's leadership team to further strengthen the PacSun brand among consumers while developing new and effective ways of reaching the consumer. She will report directly to Gary H. Schoenfeld, President and CEO.

“I have been really impressed by Amber's leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team,” said Schoenfeld, adding, “Amber's diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria's Secret and most recently CMO at Guess, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic.”

“I followed what Gary did with Vans as he turned it into a highly relevant global lifestyle brand, and I believe that PacSun is on the cusp of accomplishing a similar transformation,” said Fredman-Tarshis.