Just in time for Labor Day weekend, German sportswear company Puma opened the doors to its first North American flagship store yesterday, located at 609 Fifth Avenue in New York City. It focuses on cutting-edge technology and products, showcasing an immersive brand experience through innovative sports […]

India’s top gold medalist sprinter Dutee Chand has been signed up as a brand ambassador for Puma. The sprinter won India’s first gold at the World University Games last month. The endorsement is for two years and will see Chand lend her name to a range of custom-made sportswear from the firm. She will […]

South India’s top movie star Mahesh Babu has launched a clothing brand on Spoyl, India’s largest fashion influencer-led online shopping destination. The brand called ‘Humbl’, is inspired by the larger than life persona of the actor, who is known for his values of simplicity and humility. It is being […]

Bloomingdale's is the latest retailer to throw its hat into the clothing rental ring. The luxury department store has announced that a new subscription service to rent designer womenswear will launch through its e-commerce site in September. Called “My List at Bloomingdale’s," the service will cost […]

Pernia’s Pop-Up Shop will hold a shopping event on August 30, 2019, at Mumbai store to allow shoppers to browse designs fresh off the runway at the recent Lakme Fashion Week in Mumbai. The event will feature Ritu Kumar, Kaveri, Diya Rajvvir, The Right Cut, Pink Peacock Couture, and Khshitij Jalori, […]

Co-founders of women’s wear brand ‘Jade’ Monica Shah and Karishma Swali have launched a new couture label, Monica & Karishma Couture, with a debut collection titled ‘La Muse Mystique.’ The La Muse Mystique collection is inspired by textile techniques from around the world. It features opulent traditional […]

INTERACTIVE MAP Parisian cult store Colette has been closed for more than a year; what other concept store are there in the French capital to shop for trendy fashion? Quite a few! Discover FashionUnited’s address book that lists the best concept stores in Paris. Womens- and/or menswear in combination […]

Manyavar has signed on Admitad as affiliate partner. The tie-up is aimed at complementing Manyavar’s overall online marketing strategy and strengthening its pan-India online presence and consumer base. Admitad India will manage all affiliate duties and programs for the brand in the country. Manyavar […]

IMG Reliance and the Clothing Manufacturers Association Of India have together launched a project to develop a sustainable sourcing policy for consistent prioritising and utilising certified raw materials that have a positive impact on the environment. The initiative called Su.Re is the first and the […]

Designer Suruchi Parakh plans to open more brick-and-mortar stores while also launching an e-commerce site as she spread out her retail footprint. The brand opened its first flagship store last year in Surat and ramped up production schedule to produce 200 new designs every three months. Revenues reached […]

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