“We will be introducing a new range called ‘24/7’. We are also expanding MyFit to womenswear. MyFit blends both the online and offline worlds,” says Vinay Bhopatkar, Brand Head, Van Heusen. After extending its product line to women’s western wear segment in 2006, Van Heusen Woman, from Madura Fashion […]

While rivals have expressed concerns over Myntra’s move to the app-only format, the Flipkart-owned fashion portal is positive about driving growth through the mobile app. Its Chief Technology Officer Shamik Sharma is certain that with rising number of consumers using mobile app to shop, sales would […]

Bata India is looking forward to grow its store network across the country trough franchises over the next five years. The aim is to reach out to customers across the country amid tough competition from home-grown and global footwear brands. Currently, the brand is present in about 500 cities of India […]

While government has resumed negotiations to sign Bilateral Trade and Investment Agreement (BTIA) with the European Union (EU), India has however said that the agreement would not allow European retail firms to open stores through multi-brand retail here. Negotiations between the two over BTIA or free […]

Lifestyle International that owns departmental store Lifestyle, home goods store Home Centre and fashion brand Max is all set to launch its online store Landmarkshops.in by early 2016. For now, Max is sold through fashion portal Jabong. The Dubai-based retailer, already operates Landmarkshops.com, for […]

Witnessing encouraging response to its five running stores in the city, ethnic wear brand Soch has opened a new store in Pondi Bazar, Chennai. Spread over 2,590 sq. ft., the store is designed by the brand’s in-house team. Since its first outlet launched in Bangalore in 2005, Soch has spread its footprint […]

Reliance Trends, the clothing chain from Reliance Retail will now focus on expanding its women’s wear range. The reason: growing demand and positive consumer response. The company operates around 210 stores across the country, which witness 41 percent of revenue from men’s wear, and about 35 percent […]

Walmart, after parting ways with Bharti, has been aggressive with its wholesale business in India through omni-channel strategy. Now, the American retail giant is eyeing the high margin fashion category, which is driving the ecommerce market in India. The company is said to be contemplating bringing […]

Kids’ brand Ocean was launched in 1985 after gathering experience in garment manufacturing. The company is looking to introduce a range for girls from 5 to 15 years by next summer. “For girls, we would have basic items such as capris and knee length bottoms. These have a good demand. We are planning […]

Solly Jeans Co by Allen Solly crafted from original selvedge fabric, designed to make every pair last longer, and fade gently, recently launched three new standalone concept stores, developed by Dalziel & Pow London. These have opened doors in Pune, Bangalore and Chandigarh. The new stores of denim […]

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