Men’s wear brand JadeBlue’s latest outdoor campaign travelled to 11 cities to showcase the brand’s summer collection. The range was showcased in Ahmedabad, Hyderabad, Surat, Baroda, Indore, Rajkot, Udaipur, Pune, Bharuch, Bhavnagar and Vapi. JadeBlue has selected over 50 locations in these cities for […]

With a retail turnover of Rs 220 crores last year, Crimsoune Club targets Rs 300 crores this year. Also on the company’s agenda is the of launch kids’ wear. Kids wear the new addition “For children we will focus on micro fashion. We will have eight to nine size options. The clothing will be a miniature […]

UK-based retail chain Debenhams, which decided to shut all its stores and rework India retail strategy, now plans to re-open two stores in South Mumbai and South Delhi. The company also plans to focus on ecommerce sales with its products being currently sold on e-commerce sites like Myntra, Flipkart, […]

German sportswear maker Puma aims to provide a combination of online and offline retail experience to Indian customers. Puma plans to let customers pick up their orders placed online from its stores within the same day. It will also equip its in-store sales staff to keep tablet computers handy, so that […]

After Union HRD Minister Smriti Irani complained about CCTV camera in the Fabindia’s Candolim, Goa store, the place was sealed. Now the company has filed an application before a local court seeking an order to reopen the outlet. Arguments were heard by the judicial magistrate first class court on Wednesday […]

Looking at the problems faced by woman while to get the right fit, Amna Abbasi has launched an online platform to address the issue. And her idea culminated in the birth of Etashee, a platform for women, who do not know what to do with the 50 percent of impulsive shopping they do but never make use […]

International contemporary women's clothing brand BCBG Max Azria has opened its first store in New Delhi’s DLF Emporio after it announced a long-term franchise agreement with Reliance Brands, a unit of Reliance Industries. The label is known for dressing up scores of Hollywood A-listers like Angelina […]

With a rising number of viewers following the dressing styles of TV actors, channels are looking at it as a lucrative business proposal. They are targeting kids, youngsters and adults by introducing their own merchandise, primarily through the e-commerce route. Channels are giving brand merchandise […]

After acquiring the right to retail Calvin Klein products in India, March last year, Arvind Brands is in the process of opening the doors to 25 Calvin Klein innerwear outlets over the next three years. The company will also bring, brand’s formal and casual wear range to the country, by mid-2016. Arvind […]

With the response online fashion portals are getting from Indian customers, global fashion labels present in the country are chalking out strategies to go online. They are looking at ways to tackle competition from marketplace models. Brands like Mango, Forever21 and Mothercare that are retailed under […]

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