Aadidev Udyog to open stores of its ethnic fashion label

Kolkata-based garment manufacturer Aadidev Udyog plans to launch a national retail chain of premium lifestyle products and men’s and women’s apparels under the brand name ‘Desi Trunk’. In which would sport an ethnic Indian look and to begin with, the company aims to open six outlets in Kolkata, Delhi, Mumbai and Bangalore during this fiscal.

The company would further roll out 7 to 8 more outlets over the next one year along with around 25 to 30 franchise stores across the country. Within the next two years, the company wants to expand its footprint overseas, with a first outlet in the UK. Aadidev has also chalked out an ambitious plan of setting up its own manufacturing unit with handpicked craftsmen from across the country.

The stores would stock a wide range of product basket including saris, stoles, dupattas, blouses, lehengas, kurtis, suits, Indian party dresses, designer wear, antique silver and junk jewelry et al. Besides, it will also have a huge selection of lifestyle and home decor products, furniture, organic range of products.

The company reported sales revenue of Rs 36 crores last fiscal and aims to achieve a target of over Rs 50 crores mark in the current fiscal itself and then possibly doubling its turnover once the first set of retail outlets are operational and also plans to tap the e-commerce route. Aadidev Udyog also exports its premium range to countries like the US, the UK, Canada and Australia. Pal said that the company would also aggressively tap the e-commerce route to push its products across the world.