Adidas launches neighbourhood retail stores in Mumbai

Leading sportswear brand Adidas has launched its first neighborhood format store in Mumbai at high street Phoenix, Lower Parel. The store is spread over 1,200 square feet, and is set to be the next destination for Mumbai’s sneakerheads and streetwear hounds to get access to Adidas originals.

Being the most exclusive and prominent product range the brand is ready to mark the opening of this first neighbourhood store in Mumbai, with a series of customer engagement activities including a launch ‘ YEEZY BOOST 350 V2’ later this month. With unique and exclusive apparel and sneaker stories such as NMD, Iniki, Superstars, Stan Smiths, Spezial, Pharrell Williams and more the store will house Adidas originals.

Adidas has become an inseparable brand that is blending with high fashion. While ‘Neighbourhood’ format store is designed to reflect the aesthetic Adidas that has pioneered over the years and strengthen the bond between Adidas and its streetwear consumers. It is a global Adidas originals store format that allows the brand to deliver the length and breadth of its product portfolio, with authority and doubles up as a destination to create engaging consumer-facing experiences.