Adidas seeks DIPP nod to open fully-owned stores in India
loading...
The company recently launched its fully integrated omni-channel model in the country. Adidas anticipates this new strategy to grow its business by around 15 percent every year. Adidas stores will now have tablets installed that will let the walk-in customers check goods of their choice available at other Adidas stores irrespective of their location and get it delivered to their doorstep. By 2017, all 750 Adidas and Reebok stores will be omni-channel ready.
Adidas also signed a 10-year agreement with Manchester United and unveiled a range of shirts from Manchester United globally. With about 750 stores in India, it will look at further developing and growing the brand in the country. Adidas, which ventured into India market in 1995 as the first mover advantage. The brand retails through 750 stores for two brands—Adidas and Reebok. Of this, nearly 500 outlets sell only Adidas shoes and apparel.