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Amazon India launches dedicated fashion portal

By Sujata Sachdeva

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Banking on the high margin fashion category, online platforms are busy launching their own private labels while partnering international fashion brands as well as designers. Now Amazon India has launched a dedicated mini portal to offer apparels and accessories for both men and women.

Last month, the company inked an exclusive partnership with The Label Corp, which has enabled them to source styling tips and suggestions directly from style icons and Bollywood actresses Malaika Arora Khan and Bipasha Basu.

After establishing its presence as a leading e-commerce player in India amid competition from home-grown companies Flipkart and Snapdeal, Amazon recently unveiled its marketing campaign exclusively focused on fashion. The company is also inking exclusive partnerships with clothing brands while refining its product assortment. Last month, Amazon said that it will sell Future Group’s fashion brands Indigo Nation and John Miller on its site. During its festive sale season, Amazon India reported a five-fold jump in sales of ethnic wear and an eight-fold jump in sales of kids’ wear sales. It has developed exclusive brand stores for several fashion brands including HiDesign, Viari, Waterlily, Tommy Hilfiger luggage and many more.

Amazon India