Amazon strengthening brand tie-ups

Amazon is focusing on tie-ups with brands across categories. As traffic continues to grow on the platform, more and more brands are looking at getting on to it while existing ones are extending the tenure of the tie-up. The e-tailer has increased storage capacity by 54 per cent by launching new warehouses in Gurgaon, Mumbai, Kolkata, Bangalore and Vijayawada.

Amazon has 3.80 lakh sellers on its platform selling 170 million products. Additionally, the company is focusing on increasing the sale of private labels. Amazon currently sells a range of private labels including Symbol and Myx in fashion and apparels, Tenor in smart phones, Amazon Basics in electronics like mobile chargers, among others.

With more than 80 per cent of new customers coming in from Tier II and III cities, private labels play an important role in terms of being affordable. Amazon has also rolled out several payments options, including debit card-based easy instalment options apart from offering EMI via Amazon Pay – its own wallet. The e-tailer sells Shoppers Stop private brands such as Kashish, Haute Curry and Vettorio Fratini. Festive sales will be held between October 10 and 15, followed by one during Diwali and another one before New Year.