Bata inks sponsorship deal with Europe’s eSports

Bata has inked a sponsorship agreement with eXeS eSport, an eSports teams from Europe, marking an entry into the world of professional video game competition. eXeS eSport is a French Electronic Sports Association founded in 2008. eXeS eSporthas four teams participating in popular games such as League of Legends, Counter-Strike, ShootMania and Call of Duty.

The team stood second in the European Gaming League's EGL8 in 2012 and went on to win the EGL9 in 2013. That same year, they also won the Gears of War: Judgment Cup in France. In 2014, eXeS eSport won the EuroCup CS:GO and bagged second position at the Gamers Assembly and the Lanex 18. They will be participating in the 2014 Electronic Sports World Cup (ESWC) taking place in Paris.

Always following its roots in the business of fashion, Bata had earlier become an official sponsor of the FIFA World Cup in 1986. Founded in 1894, The Bata Shoe Organization is one of the world's leading manufacturers and retailers of quality footwear. The company enjoys presence in over 70 countries serving some one million customers every day.