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Benetton introduces active wear collection in India

Retail

Benetton introduces active wear collection in India

By Meenakshi Kumar

26 Jul 2017

Italian fashion brand United Colors of Benetton has introduced the first active wear collection in India. This is being launched within the ‘Undercools’ portfolio of the brand. Keeping in mind the growing need for fitness casual wear, Benetton introduced its first ever active wear collection in India, which will offer high octane styles to match a higher intensity workout.

The range is lightweight keeping in mind the functional and thermal considerations required to make an active wear comfortable. It comprises seamless leggings, sports bras, hoodies, shorts, tees and body shorts for men and women respectively.

Sundeep Chugh, Managing Director & CEO, Benetton India, says Benetton as a brand continuously endeavours to adapt with consumer’s changing lifestyle. With its latest range of active wear the brand has made a conscious approach to bring inspiration and innovation in the world of smart working out, truly building itself as a leisure brand. With the launch, the brand also announced the launch its first two exclusive Undercolors stores at Gurgaon and Kolkata by end of this year.

Benetton Group is one of the best-known fashion companies in the world, present in most important markets with a network of about 5,000 stores. The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.