Code by Lifestyle ropes in Anushka Sharma

Lifestyle International, owned by Dubai-based Landmark Group, is focusing on high margin private labels for growth. Hence, actress and producer Anushka Sharma has been roped in as the face of Code, Lifestyle's women’s wear range. The ideas is to popularise the brand among urban Indian women.

‘Code by Lifestyle's’ vibrant Spring/Summer collection featuring Sharma will be unveiled this month. It focuses on the brand's key philosophy, 'Live by your Code'. Code by Lifestyle is a contemporary fashion label that features playful chic fashion for stylish women.

Eyeing prospering online Indian market, Lifestyle International, which operates Lifestyle, Max and Home Centre retail chains recently announced its ecommerce plans for next year. Lifestyle aims to establish a dedicated online store for its departmental store, value-fashion format Max, and home decor and furniture format Home Centre.

The company has been witnessing sales at 25 percent a year, with same-store sales growth of 20 percent in some stores. The company is aiming to touch Rs 4,700 crores revenue this fiscal to become a billion dollars (about Rs 6,200 crores) entity in 2015-16.