Consumers prefer shopping online even after sale days

Even after deep discount sales by e-commerce platforms like Flipkart, Snapdeal, Amazon and others around the festive season, Indian shoppers continue to be in awe of the medium. The consumers’ upbeat mood and rising purchasing power, led Snapdeal to announce another ‘big savings day' sale on November 11. Despite technical glitches like server crash and platforms’ inability to handle buyers’ frenzy, consumers continued loosening purse strings to grab online deals.

Experts say, the rush was due to heavy investments in advertising and marketing push that attracted increased eyes. In an attempt to grab a bigger pie of the consumer's wallet, e-commerce majors Flipkart, Snapdeal, Amazon and Myntra have been spending aggressively on advertising.

India is the fastest growing e-commerce market in Asia/Pacific says a new report by tech research house Gartner. The nation’s e-commerce market will grow by 70 percent in 2015 from 3.5 billion dollars (over Rs 21,460 crores) in 2014 to 6 billion dollars (over Rs 36,780 crores), it says.