Dhoni launches brand 'Seven' on Jabong

Online fashion portal Jabong launched an active lifestyle brand called Seven whose brand ambassador is MS Dhoni. Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women.

Seven is all about making fitness an intrinsic part of every city and town, every school and home. Doni, in fact happens to have a close association with the number seven. He was born on the seventh day of the seventh month. He became the captain of India’s ODI team in the seventh year of the twenty first century.

Jabong is known for having introduced a multitude of sports brands in India in the past. Sportswear has been one of the top selling categories on Jabong for many years now. Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi half marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5x5 Turf War, among others.

With the launch of Seven, Jabong is filling an essential value gap in the active and health-conscious lifestyle category.