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Dickies enters India through ID Overseas

By Sujata Sachdeva

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Williamson-Dickie Manufacturing Company, a global work-wear maker has inked an exclusive licensing agreement with ID Overseas to launch Dickies’ brand portfolio in the design, manufacturing, marketing and sale of licensed products in India. The brand will focus on establishing work-wear and performance wear in the Indian market.

The company plans to bring the entire range of work wear and uniform solutions for healthcare, hospitality, school wear, industrial and also fire retardant clothing. Dickies India has been known worldwide for the quality of work wear products, and the company aims to establish the same identity in India. Its most popular work pants and shirts would also be unveiled that are globally known for best fit and performance.

The Indian licensee (ID Overseas) is a group company of Indian Designs Exports, which is one of the preferred suppliers to global brands. It has the capacity of producing two million garments per month. Dickies India will produce most of the work wear uniforms in-house and performance uniforms will be outsourced from vendors.

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