Fabindia revamps store adds more services to lure customers

Fabindia’s flagship store in Vasant Kunj has undergone major renovation. The highlights include an interior design studio, an organic wellness center, an alteration studio, a kids’ zone and a larger collection of garments for festive wear. The idea is to create an experience that is memorable, and delights the customer. The ground floor houses children’s clothing, beauty products, gifting items and a wellness centre that stocks health supplements and ingredients from Organic India. There are also free consultations with an Ayurvedic doctor. A special service is a virtual reality set-up that gauges a person’s health and mental states like depression.

The garment section for men and women has been expanded to include occasion wear, comprising a more festive offering than the regular kurtas. Fabrics are richer, like silk, linen and embroideries on the achkans, and for women there are saris and dupattas in benarasi, brocade, jamdani, a lot of chanderi, and maheshwari with zari.

The top floor has an interactive kids’ zone and a café that serves a menu free of refined sugar and maida. An in-house decorator helps customers revamp their home using a 3D augmentation technology. Visitors produce a photograph of their room, and on the basis of that Fabindia will help them design and visualise the area from scratch.