H&M and Ingka Group open first Atelier100 space in London

The first Atelier100 space, backed by H&M and Ingka Group, has officially opened in London, showcasing a new sustainable and hyper-local approach to retail.

Located at Livat Hammersmith in west London, Atelier100 is the first-of-its-kind collaboration between the Swedish retail giants and showcases creatives, makers and manufacturers who live within 100 kilometres of central London to share their innovative product ideas.