H&M unveils its first store in Pune

India is attracting numerous brands and those already present new stores and spreading out. While Superdry, the British fashion and lifestyle brand opened an outlet at the Chhatrapati Shivaji Airport, Mumbai last week, Hennes & Mauritz AB (H&M), the Swedish fast fashion retailer known for fashion lifestyle products has opened its first store at the Phoenix Marketcity in Pune. The new H&M store, spread over 33,000 square feet and two floors carries the complete range of fashion and accessories for women, men, and children.

This store will carry a larger selection of H&M’s concepts such as H&M’s maternity line called ‘H&M Mama’ and plus-size collection. Over 450 shoppers and fashionistas queued up early in the morning to shop for new collections displayed at the store. Country Manager at H&M India Janne Einola, along with Area Manager Mikko Alatalo and Store Manager Pavnish Saluja inaugurated the store and welcomed first customers who received goodie bags and H&M surprises. The first fashionista in line was awarded a gift card of Rs. 10,000 while the subsequent two fashionistas received a gift card of Rs.7,000 and Rs 5,000 respectively.