• Home
  • News
  • Retail
  • Hidesign launches exclusive ‘HDN by Hidesign’ for MBOs

Hidesign launches exclusive ‘HDN by Hidesign’ for MBOs

By Sujata Sachdeva

loading...

Scroll down to read more
Popular premium leather bags and accessories brand Hidesign has launched an exclusive collection ‘HDN by Hidesign’ targeted at shop-in-shops in MBOs like Shoppers Stop, Lifestyle and so on. This range would not be available at exclusive outlets of Hidesign or on ecommerce platforms.

First batch of the new line of products will be unveiled in about 125 MBOs by the end of April or early May this year. The aim is to target young customers in the age-group of 21 to 25 years, while offering them an unique range, not available through any other retail channel. Hidesign range is currently with 75 EBOs and the company aims to open another 15-20 stores this fiscal year. The brand has also expanded its offerings with addition of sunglasses for men and women and it also plans to enter the footwear segment soon starting with a range for men.

The brand’s leather collection includes handbags, clutches, briefcases, laptop cases, wallets and belts. Hidesign can also be found at premium international outlets, including John Lewis and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords and Edgars in South Africa, Lifestyle and Shoppers Stop in India and Parkson, Robinsons and Isetan in Southeast Asia.

Hidesign