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Lacoste aims to add more points of sales this year

By Meenakshi Kumar

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French lifestyle brand Lacoste, known for its crocodile logo polo T-shirts has 50 point of sales in India and it plans to double the count by 2021. Points of sales comprise online sales on the company’s portal, exclusive boutiques in malls and high streets, and shop-in-shops. The brand targets 15 to 20 per cent growth this year. It’s looking at spreading out at premium malls and adding eight new points of sales by end-year. Last year, the brand had opened seven new points of sales.

The company is focusing more on malls, as customers prefer a one-stop shop environment for all retail and entertainment needs. In June, it launched an online store, catering to a wider consumer base in Tier I and II cities where the company is not physically present. Online sales during the first two months were good and achieved what the company expected to happen in six months. It is also in talks with two premium websites.

Lacoste products are spread over eight categories, with apparel being the largest (the men's polo range accounts for a little more than half of Indian sales). The brand also sells footwear, perfume, watches, sunglasses, leather goods and home linen.

Lacoste