LimeRoad seller-base increases to over 10,000

Online women’s fashion retailer LimeRoad has witnessed a five-fold increase in its seller base. After bagging a funding boost through a Series C round earlier this year, the company added 8,000 sellers to its online platform to increase the number to more than 10,000.

Funds helped the company strengthen its technology and back-end which enables a new seller to start their own digital store in 60 seconds using a smartphone. Around 76 percent of the sellers are exclusive to LimeRoad and the company has also set up eight regional teams of photographers to showcase the inventory of sellers across the country.

Of late, most online platforms are wooing sellers offering them end-to-end services to reach a benchmark of more than a million merchants on their sites. While Snapdeal launched Shopo to attract small and medium enterprises, Flipkart, ShopClues and Paytm have launched their hyper-local delivery services to cut down delivery time and introduce new categories.

With the ongoing ‘Make in India’ campaign designed to facilitate investment, foster innovation, enhance skill development and build best-in-class infrastructure, LimeRoad’s *#ShopByCity* initiative promotes the home grown artisans, weavers and vendors by providing them market exposure to display locally-made products.