Max plans aggressive retail expansion in India

Max Fashion owned by the Landmark Group, aims to expand its retail network in India by adding at least 30 stores every year. The company entered India in 2006 and is present with 120 stores across 50 cities.

Max crossed the Rs 1,000-crores sales mark in FY ’14 making it India’s fastest growing apparel brand to hit the mark after it entered the country less than a decade ago. Max's revenue grew double the pace of its other formats – the department store chain and the home furnishings format Home Centre.

Indian billionaire Micky Jagtiani owns the Landmark Group that has brands including Max and Home Centre. Max has hit the sweet spot by positioning itself higher than Fashion at Big Bazaar and lower than Pantaloons and Westside in pricing. The Group would launch e-store of its other formats - Lifestyle, the large format departmental store, followed by Home Centre and Max.