Myntra to revive website for retailing

Online fashion retailer Myntra is shedding its app-only presence and plans to revive its website for shoppers by January. This is an effort to tap more users and to ensure the market share is not lost. Myntra had taken a lead in going app-only earlier this year, following like many others shifted their focus as well.

Myntra’s decision to return to the website format, while continuing with the app offering, is along the lines of its parent, Flipkart, which chose not to lose the growing number of users who search online for deals. Currently, Myntra’s website redirects users to download its app from the respective app stores of Google, Apple and Microsoft. Flipkart worked alongside the Chrome team at Google to develop its mobile website. The company opted for deeper integration with Chrome, giving it the ability to push notifications on a user’s smart phone.

Though an ever-increasing share of users do access both Snapdeal and FreeCharge on mobiles, both companies have maintained they would not restrict the channel and will continue to have a web presence. Snapdeal acquired bill payments and wallet company Freecharge back in April. LocalOye is another company abandoning the app-only strategy of selling goods and services.