- Sujata Sachdeva |
Reebok has opened a fit hub concept store in New Delhi. The first fit hub store was opened in India in 2013. Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipments such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience.
The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga that facilitate an easy shopping experience. Fitness and sports apparel brand Reebok has a strong focus towards women’s fitness. This category contributes over 40 per cent of overall business in select Reebok stores. The brand hopes to grow this category significantly in the coming years while inspiring more women across the country to adopt the fit for life attitude and mindset.
Based on the concept of togetherness, the Reebok fit hub stores entail greater interaction with customers, helping them embark on their fitness journey and finding the right products which enable them in achieving their fitness goals. Globally Reebok has such fit hub stores in the United States, Australia, Korea and Russia. In time the brand plans to convert its stores in India to fit hub stores.