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Well-funded e-commerce players kick-start EOSS events

By Sujata Sachdeva

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With investments pouring in, leading online fashion platforms have announced their ‘End of Season Sale’ (EOSS) at the outset of the New Year. Despite customers complaining about various issues like technical issues, order cancelations and poor customer service during the sale event of earlier Flipkart and now Myntra, the latter said that there was a considerable jump in sales. Even Snapdeal, the country's largest online marketplace claims to have witnessed 150 percent rise in sales, compared to its overall gross merchandise value (GMV) figures in the last week of December.

Snapdeal aims to reach put to five million people during winter EOSS 2015 spread across 8,000 cities and towns, with over 20,000 sellers participating in the sale event. The company also expects to cross one billion dollars mark (over Rs 6,300 crores) in GMV from its fashion and apparel category alone, by the end of this fiscal year.

Despite online retailers’ inability to handle the rush during discount events, a report by Nomura says that the deep discount sales will continue for the foreseeable future as India's three major e-commerce companies Flipkart, Snapdeal and Amazon duke it out for top honours in an industry that is expected to touch 23 billion dollars (over Rs 1,46,000 crores) by 2019.

Myntra
Snapdeal