Woodland aiming for 15 per cent growth this fiscal

Outdoor apparel and show maker Woodland is targeting 15 per cent growth in the current financial year 2016-17. Last year, the turnover was around Rs 1,100 crores and the brand is constantly growing between 10 to 15 per cent a year. On the e-commerce front, Woodland clocked in 10 to 12 per cent growth. Woodland has stores in Hong Kong, the Middle East and Commonwealth of Independent States (CIS) countries and 15 per cent revenue comes from exports. Now the brand has set its sights on Africa.

Within India, the company is planning to expand in Odisha by opening three more stores in coming years. These stores will come up in Jajpur, Berhampur, and Puri. At present, Woodland has five stores in Odisha.

Woodland is also planning to provide its formal-cum-fashion lifestyle brand Woods a separate space to flourish in India and abroad. Woods is an iconic British-style brand which offers formal and semi-casual footwear, apparel and accessories. It’s valued at Rs 250 crores.