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Woodland unveils new brand campaign

By Sujata Sachdeva

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Footwear, performance apparel and outdoor gear company Woodland has launched a new campaign ‘Find Your Adventure’, reflecting the company’s passion for adventure. Shot in Los Angeles, the campaign is built around the central idea of endless adventure.

The company aims to invest Rs 100 crores on expanding retail presence as well as diversification and manufacturing. With revenue of over Rs 1,200 crores reported last year through over 500 stores, Woodland now aims to achieve a revenue target of over Rs 1,500-crores this fiscal year.

It recently forayed into eyewear category with the launch of 10 outdoor glasses. To begin with, the range would be retailed at its flagship stores in metros, which would later be introduced in other cities. Target is to sell around 10,000 units from this summer. Depending upon the consumer response, Woodland would add more models to the category.

Woodland