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Yoox Net-a-Porter sales boosted mobile shopping

By Don-Alvin Adegeest

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Retail

Yoox Net-a-Porter announced stellar sales figures this week, with growth of 31 percent 1.7 billion euro in fiscal 2015, beating analysts’ expectations of 1.6 billion euro.

Mobile shopping contributed almost 40 percent of the group's sales, boosted by native apps, which surged 180 percent.

The company noted the “excellent performance” of the Net-a-Porter and Mr Porter’s sites that saw sales jump nearly 37 percent. In 2015, the multibrand ‘In-Season’ business line, which includes online stores Net-a-Porter, Mr Porter, Thecorner and Shoescribe, registered pro-forma revenues of 893.3 million euros, up 36.9 percent from the previous year.Geographically, sales grew in all its key markets and the merger helped increase brand awareness for Net-a-Porter in Italy and for Yoox in the UK, it noted.

UK sales increased 37.3 percent

Sales in Italy jumped 19.7 percent to 110.9 million euro; the UK leapt 37.3 percent to 263.9 million euros; the rest of Europe lifted 17 percent, with strong gains seen in France, Germany, Spain and Russia; sales in North America impressed with a 43.3 percent jump followed by Asia-Pacific, up 36.9 percent, with key markets Hong Kong, China, Australia and Japan. The Rest of the World area registered growth of 25.7 percent.

The group also reported positive net financial position of 62.1 million euros compared to 31 million euro at December 31 2014 and 3.5 million euro at October 5, 2015, date of merger effectiveness between Yoox and Net-A-Porter.

Milan-listed Yoox, run by chief executive Federico Marchetti, agreed back in March to buy upscale rival Net-a-Porter in an all-share deal that made Swiss luxury group Richemont the biggest shareholder in a leader of the fast-growing online luxury market.

"With our integration activities in full swing and on track, we are confident we will continue to deliver robust growth and gain market share," said Marchetti.

Yoox Net a porter