Zola: Focuses on effortless styles at pocket friendly prices

“Every woman loves to be a princess,” says Kirti Shah, Director, Pragati Fashions, “And our collection of floor length gowns is something one would not want to miss. Carefully chosen fabrics interwoven with stylish tailoring helps us dress customers in their best. Our evergreen tops for girls and woman can shine on any kind of bottoms as our designs are trendy and in vogue.” Bottom wear comprises denims, leggings, patialas, plazzos, skirts, jeggings and a lot more. The latest nightwear offering include comfortable and fancy night outfits for both women and children in soft fabrics. For kids’, the brand has ethnic kurtis, suits, western tops, western and formal shirts, denims and skirts. “Kids are the style icons of tomorrow,” says Shah

All about styles and affordability

Women’s and kids brand Zola was launched in 1991 by Pragati Fashions. ‘Zola’ meaning ‘Earth’ in Greek is a fashion brand that represents style and quality. The brand offers a wide array of products for women and kids. The product basket include, western tops, western and formal shirts, denims, skirts, ladies and kids kurtis and a wide range of designer ethnic kurtis with latest cuts, fabric mesh and skilled craftsmanship. Meanwhile Zola has integrated horizontally by launching two other brands ‘Anora’ and ‘Eka’ that cater to the ethnic and fusion wear category, exclusively for women.

Effortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These values shine through at every level from the made-to-last quality and the use of best quality materials to responsible production. Zola's aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics and shapes and expressing them in effortless, relaxed and comfortable style. The brand’s philosophy is: ‘We want to make you feel good, look good, at affordable rates.’

Zola is primarily targeted at the Tier II, III cities. The brand pays a lot of attention to fabric selection, fitting and quality. The company's ‘Earthy Fashions’ reflects a positive and caring attitude towards life that celebrates real people and togetherness. In fact, Zola’s USP is price-value proposition and the brand is present in over 15 countries, across India in around 6,800 wholesale points of sale, which share the company’s quality standards and brand essence, with inspiring collections for women and kids. The target age group is 2 years and above. For oncoming marriage and festivals seasons they have added women’s ethnic wear to their existing product portfolio.

Strong retail network

Shah says they have international presence across 15 countries and the customer base has increased to 7,500 stores. “We sell through multi chain stores, family stores, stores that stock only women’s wear, small boutiques and also franchisees. We also showcase our products on Jabong, LimeRoad, and other leading online portals.” Shah points out their motto is ‘We style, we don’t simply dress’. Zola's aspires to be the best casual fashion brand. “At Zola we capture market trends in color, quality fabrics and shape. We blend it with intelligent and authentic styling and comfortable fitting. We detest laid back tailoring and believe in responsible production because it is our desire to offer the best buy to our customers,” sums up Shah.