Coochhie Coo: Focus is on growth in northern states

Witnessing a growth of 30 per cent year-on-year, three-year old kids’ wear brand Coochhie Coo is confident of reaching 40 per cent growth in the current fiscal backed by strong marketing plans. Catering to children between 0 to 16 years of age,

this exclusive designer wear brand heavily relies on custom-made dresses, understanding that every parent wants to dress up their kids in their own special way. Meanwhile, the company is also looking at increasing its presence in the northern states.

Elaborating on their plans, Sagrika Mittal, Director, Coochhie Coo says, “The brand specializes in custom-made special occasion wear. Along with this we also do night wear, and semi formals in our ready to pick ranges. The collection is available through two EBOs, one in Delhi’s MGF Metropolitan Mall, Saket and the other at Gurgaon’s DT Mega Mall. Now we are looking forward to expanding our presence to the northern parts of the country as well as through multi designer outlets in other prominent markets.”

Commenting on how kids’ fashion has been evolving over the years, Mittal says that today’s kids definitely have their own mind and sensibilities when it comes to dressing up. “And we cannot ignore the influence of international trends while designing for kids, thanks to the media boom they are exposed to. We try to strike a balance so that the designs appeal to both -- kids and their parents,” she explains.”

Working on the philosophy of ‘kids should look like kids’, Sagrika Mittal, who is also the leading designer of the company believes that clothes should add to the innocence of little ones rather than make them fashion slaves. “While trends must be followed, one has to make a wise choice of styles, which would make kids look their age simultaneously appealing to their desire to look stylish,” Mittal opines.

Talking about the India scenario, she says, “Kids’ wear still has not seen much concentration from major players in India and considering that more than one third of population is in the age-group of 6 to 18, the opportunities are huge. The challenges are numerous, as the customer itself needs to be educated and told to be demanding, as many times they are unaware that they can have styles designed and served according to different age-groups.”