Shapewear news and archive

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Fashion |In Pictures

Skims launches adaptive collection

Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...

Fashion |In Pictures

Victoria Beckham launches shapewear with VB Body

Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...

Fashion Featured

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...

Business

Global shapewear market expected to reach 3.7 billion by 2028

The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...

Retail

Kim Kardashian’s Skims Solutionwear launches online

After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...

Fashion

Kim Kardashian announces new brand name for her shapewear line

Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a...

Fashion

Kim Kardashian to launch a new shapewear line

From fashion influencer to apparel entrepreneur, Kim Kardashian has announced the creation of a shapewear brand called Kimono. Kimono has been in development for about a year and will officially launch next month. People Magazine reported that the line will include bikini briefs, thongs, bras, waist trainers, body suits and thermal leggings,...

Fashion Featured

Heist unveils new innovative shapewear

London - Heist, the British brand that has shaken up the hosiery market with its “no digging in, sagging or restriction of movement” tights, has now unveiled its new innovative shapewear garment, The Outer Body. The new product launch follows the appointment of Fiona Fairhurst, the inventor of the revolutionary, multi-gold-medal-winning FastSkin...