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Megamart eyes south India, opens in Trichy

By FashionUnited

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Popular value retailer Megamart, the retail arm of Arvind

just launched its sixth Big Megamart in Trichy. The chain already has five supersized Big Megamart outlets spread across Chennai, Pune, Bangalore and Thane. The new look store in Trichy is spread across 20,000 sq. ft. space and will be home to over 150 top Indian and international brands.

Big Megamart, known for its range of formal wear, casual wear and accessories for men, has now extended its offering to women through its ‘Women’s World’ concept. It consists of a wide range of apparel, handbags, clutches, belts and fashion jewelry at competitive prices. The kid’s wear section includes brands Lilliput, Eteenz, Myfaa and Cherokee Kids. Addressing the home needs of the Trichy consumer, Big Megamart has introduced Home Mart, which offers a range of bed sheets, towels, curtains, clocks and kitchen utilities. Fashion Mart by Megamart has an assortment of watches and sunglasses from Titan, Sonata and Fast Track and a wide range of handbags, clutches, belts and fashion jewelry from the international brand Cherokee Glam.

To provide the best of service to customers, Big Megamart has also invested in training the fashion assistants who will be manning these stores. These fashion assistants called the ‘Red Squad, will help customers find the best deals and make the right choices. J Suresh, CEO, Arvind Brands and Retail says Big Megamart is positioned as a shopping destination for the people of Trichy, offering mega brands and guaranteed mega savings. They have been very successful in south India and hope to consolidate their position as the leading value retailer by opening many more stores.
Megamart