Liberty signs up Hrithik Roshan

The footwear major, Liberty Shoes has chosen youth icon Hrithik Roshan as its new brand

ambassador. Roshan’s immense sense of style and connection with the youth complements Liberty. Moreover the brand’s ideology matches the star’s way of living being a complete family man with strong family values. These are some of the reasons Liberty Shoes made Hrithik Roshan its brand ambassador. Liberty has developed a spectrum of 10 exclusive brands to cater to specific target groups across ages and genres. By August end, Liberty will have innovative, comfortable and stylish products across all brand portfolios and will also have 100 stores all over India. Of these, at least 50 will be in the south.

Besides, Liberty is the only Indian company that is among the top five manufacturers of leather footwear in the world with a turnover exceeding $100 million. Set up in 1993, the company produces more than 60,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6,000 multi-brand outlets. Among the brands in Liberty’s range are Coolers (sandals and slip-ons), Fortune (formal men’s shoes), Force 10 (sports shoes), Windsor (stylish men’s shoes), Senorita (chic footwear for women) and Warrior (tough shoes for construction or oil sectors).