Mom & Me to open more doors

Mahindra Retail, which started with Mom & Me, a retail chain of stores specializing in infant and

maternity care, plans to open more than 50 stores by March 2011. The first store was opened in January 2009, and after the initial concept test has since grown to 18 stores today across 14 cities. The Mom & Me flagship store in New Delhi is spread over 10, 000 sq. ft. On an average, these stores range from 5,000 to 12,000 sq. ft. in space and offer a complete range of products required by moms-to-be, moms, babies and kids. The first three stores were launched in Ludhiana, Ahmedabad and Pune. The company is based out of Bangalore.

The store comprises an extensive range of products including maternity wear (a new category for India), infants and kids fashion, educational and activity toys and games, wellness products for mothers and babies, nursery furniture and furnishings, travel and safety products and much more. A major attraction at these stores is the provision of value-added services such as play areas for children, feeding area, reading lounge, nappy change-cum-wash area, parenting forums and web kiosks. Through this venture, Mom & Me intends to reach out to customers with personal care and attention going beyond the ordinary touchpoint.

The company also distributes toys and other children’s products under license from various international and Indian companies like Mattel (Barbie, Fisher Price & Hot Wheels), Cam, Graco, Simba Baby, Quercetti etc. A wellness studio in the name of Mom’s Lounge has also been launched in Delhi and Bangalore in the premises of Mom & Me to enhance the bouquet of services offered. Established two years back, Mahindra Retail is an extension of the $7.1 billion Mahindra Group.