Timberland launches 1st EBO in India

Timberland the global brand well known for its footwear and

apparels has opened its first EBO in New Delhi’s Ambience Mall at Vasant Kunj. The 1,350 sq. ft. store features footwear, apparel and accessories for men, women and children. The footwear giant has a license cum distribution agreement with Reliance Brands. Timberland, the world’s leading outdoor brand, is now available in over 130 countries around the globe. It’s a global leader in designing, engineering and marketing of premium quality footwear, apparel and accessories. The products offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s dedication to making quality products is matched by its commitment to doing well and forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.

To mark their official entry into India, Timberland launched ‘Unsung Heroes’, a long-term visionary project to identify and celebrate all those who truly contribute to nature. In fact, the brand has reduced its greenhouse emissions by 36 per cent and aims to bring it down to 50 per cent by the end of 2010. From New Delhi, the brand plans to spread to all major cities across India soon.