109°F news and archive

109°F store inaugurated at Rkay Mall in Udaipur

Women’s brand 109°F from the house of Creative Lifestyle recently opened doors to its first store in Udaipur’s RKay Mall. The store was inaugurated by women entrepreneurs and social workers Riddhima Khamesra, Bhuvneshwari Shaktawat, Ruchika Choudhary and Shilpa. Creative Lifestyles launched 109°F in October 2006. In a short span of five years it...

Fashion

109°F introduces chambray fabric in its A/W 14 collection

Following its stylish ‘Hide N Seek’ collection, women’s fashion brand 109°F is ready with its Autumn/Winter 2014 range. The new collection from India’s most popular women fashion brand is focused on the festive season and is apt for the forthcoming Dussera and Diwali festivals.As Radhesh Kagzi, President, 109°F explains, “The colour palette has...

Fashion

CMAI Ivy League: Highlights Indian brands’ success stories

Yet another successful informative session of CMAI Ivy League was held in Mumbai recently. The event saw industry experts discuss topics ‘Indian Brands – Their Success Stories’. The discussions veered around the success and growth story of brands which have made it big and established themselves in the domestic market. The brands were selected...

Fashion

109°F to add more stores to fastrack growth

Popular women’s wear brand 109°F from Creative Lifestyles has set a target of Rs 140 crores turnover this fiscal and Rs 175 crores by March 2014. And to achieve this, the brand is on a retail expansion spree. Elaborating on their plans Rahul Mehta, Managing Director, Creative Lifestyles says, “When we launched 109°F there was a void in the...

Apparel

109°F unveils a flagship in Mumbai

109°F, a brand form Creative Lifestyles, has launched a fashion inspired flagship store at Linking Road in Mumbai. The new 109°F store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new experience of fashion. After establishing itself as an exquisite and youthful fashion brand, the company is looking to...

Fashion

109°F: Banks on new launches for faster growth

Thriving to be a leading player in women’s fashion, with a popular brand 109°F, Creative Lifestyles is now working hard on its launch an Indo-western brand ‘Fusion Beats’. As Rahul Mehta, Managing Director of Creative Lifestyles says, “We want to straddle the entire women’s wear segment in the long run including a possible entry in sleepwear and...

Fashion

109°F to launch Fusion Beats for contemporary women

Creative Lifestyles makers of popular women’s wear brand 109° F is all set to launch an Indo-western wear brand called Fusion Beats. Plans are on for the new brand to be on shop shelves by spring/summer ’12. It will offer a blend of Indo-western outfits for women. Meanwhile 109° F has launched its autumn/winter collection which is an interesting...

Fashion

109°F: Splashes color, style in the rains

109°F, the international fashion wear brand from Creative Lifestyles, unveiled a brilliant collection for the ongoing monsoon season. The spunky, stylish collection has shorts, skirts and capris that are both fashionable and mood shifters for the wet season. The brand is aimed at women between 20 to 35 years, who are self-assured, confident,...

Fashion

109°F on a high with new EBOs and product lines

With aggressive retail strategy plans for their EBOs and MBOs, Mumbai-based 109°F women’s wear brand is on a new high while turning profit figures on its head. The brand from Creative Lifestyles now plans to increase its presence from around 150 MBOs to over 400 by the end of 2014 while also increasing the number of EBOs from 12 to 50 in the...