BMW news and archive

BMW and Vogue partnership reveals next wave of sustainable design talent

In a pioneering fusion of automotive and fashion design, BMW has partnered with British Vogue to celebrate emerging talent through their Future Creators Design Competition, highlighting a growing trend of cross-industry collaboration in sustainable luxury design. The competition, which attracted hundreds of entries from emerging designers,...

Fashion

BMW returns to New York Fashion Week: The Shows as official automotive partner

BMW of North America is returning to New York Fashion Week: The Shows for the Fall/Winter 2020 season, which will be showing this February. According to an announcement from the brand, the automotive company will be working with IMG to “celebrate the road less traveled,” which is its campaign theme that highlights inspiring figures in fashion...

Business

Fossil Group to make watches and smartwatches for BMW

Fossil Group Inc. has signed a global licensing agreement with car manufacturer BMW for the design, development and distribution of watches and smartwatches carrying the BMW brand. “BMW is one of the most iconic brands in the world”, said Kosta Kartsotis, Chairman and Chief Executive Officer of the Fossil Group, in a statement. “We look forward...

Apparel

Ritu Kumar & BMW on a fast lane

Ritu Kumar and BMW coupe tied-up for a joint show. Don a Ritu Kumar outfit and drive off in a BMW coupe. That's the complementary synergy the two iconic brands in couture and cars offer each other. The designer showcased pieces from brands Label, Ritu Kumar and Ri at the BMW-Platino Classic Motors showroom. The show also saw the display of the...