Chetan Shah news and archive

Chetan Shah, MD, Pepe Jeans, India passes away

In a tragic accident 49-year-old Chetan Shah, MD of Pepe Jeans India passed away in Maldives on November 12. Shah is survived by his wife Deepali and son Raoul. Shah had steered Pepe Jeans, India successfully since the early nineties, when he shifted base from UK to take charge as the country head from Rama Sunderam, the then Pepe Head India. He...

Fashion

TAI’s International Denim Conference to show the way

With rising demand for denims in the domestic market and an increased focus on catering to it, the Indian denim industry expects the production capacity to rise by 100 million meters by next year. According to the Textile Association of India (TAI), the denim manufacturing capacity, which stands at 600-650 million meters per annum, is set to...

Fashion

Pepe Wooing Gen Y with Jeggings

While most garment manufacturers in India take inspiration from international styles and fashions, Pepe Jeans, is making waves on the international front with its exclusive designs and styles called Jeggings. Pepe Jeans in India is the first brand to present Jeggings. The jegging fabric comes from Turkey with the Pepe Jeans spring/summer SS ’10...