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Marks & Spencer trails in-store virtual try-on feature for Jaeger

Marks & Spencer has joined the increasing line up of retailers getting in on the virtual try-on (VTO) trend after it launched a new partnership with Zyler to introduce the experience in two of its stores. The retailer worked with VTO solutions provider Zyler on bringing the in-store feature to its Oxford Circus and Harrogate branches, where it...