Jagannath Textile news and archive

Crusoe inners for women, kids

Crusoe having a strong presence in men’s premium innerwear segment will be venturing into women’s and children’s innerwear space by 2013. The flagship brand of the Coimbatore-based Jagannath Textile will retain the same brand name for the new line but a different marketing strategy will be adopted. The company makes superior quality...

Fashion

Crusoe to add thermals, open EBOs

Crusoe the two-year-old men’s innerwear brand is on target to reach a turnover of Rs 15 crores by the end of fiscal ’12. As Ganga K Rathna, GM Operations, Crusoe says, “We have on track all our strategies for marketing and promotion of the brand. We have launched a TVC and tied up with popular programs like MTV Roadies, to increase our brand’s...

Fashion

Crusoe targets 100 EBOs in five years

As one of the largest single location spinning units in the country with a capacity of 1,20,000 kgs of yarn per day and a turnover of around Rs 350 crores, Coimbatore-based Jagannath Textile had launched Crusoe, a brand of premium men’s innerwear sometime back. A relatively new entrant, Crusoe has elicited good customer response in a short time...

Fashion

Crusoe to expand, launch women’s innerware

Men’s innerwear brand Crusoe from Jagannath Textile is on an expansion spree. By the end of 2011, they plan to be in about 10 EBOs, each of about 1,000 sq. ft. area and in at least 10,000 counters. As of now they cater to about 2,000 outlets and in three to four months plan to open EBOs in Coimbatore and Kolkata. They are also in the process of...