Nida Mahmood news and archive

Designer Nida Mahmood launches eco-friendly fashion line

Hailed as the ‘Queen of Indian Kitsch’, Nida Mahmood, a prominent designer hosted a preview of her latest endeavour, Madam Marigold recently. It is eco-friendly to its core and 100 percent swadeshi in its essence. The collection uses two techniques –ajrakh printing from Gujarat and a 160-year-old unique photography technique – to create the...

Fashion

Nida Mahmood, Milind Soman launch athleisure range

The opening night of the Amazon India Fashion Week Spring Summer 2018 that started yesterday saw the launch of Nida Mahmood for Deivee Collection, a collaboration between her and active lifestyle brand Deivee by Milind Soman. The athleisure collection is made of four distinct lines, each representing a region of the country and takes inspiration...

Featured

Fashion

Ethnic Indian menswear finds appeal in the West

Indian menswear is undergoing a transformation. What was earlier considered as an occasion wear or only festival wear, is now becoming accepted as regular modern wear. And this is as much true in India as it is overseas. So, one can see contemporary versions of Nehru jacket being retailed by ready-to-wear labels in New York or young men sporting...

Apparel

WIFW: Nida Mahmood to focus on India’s rich textiles

Designer Nida Mahmood will focus on textiles from various regions of India for her designs to be presented at the autumn-winter edition of the Wills Lifestyle India Fashion Week (WIFW), starting March 13, 2013. “The collection is a melange of textiles from various regions of India. Beautiful weaves from Narayanpet in Andhra Pradesh, rich Tussars...

Apparel

Too many fashion weeks spoil business

As the fashion industry gets ready for another set of fashion weeks in the coming days, designers say that too many big and small regional fashion weeks are killing the very essence of having a fashion week. According to them, these fashion galas are becoming more of entertainment venues then business platforms. As designer Rahul Mishra puts it,...

Apparel

Nida Mahmood’s matchbox collection

Innovation is the key for any designer and with each collection they try to be different and grab eyeballs of consumers. Renowned fashion designer Nida Mahmood has done just that with her latest collection where she has used matchboxes to create eye catching designs. At her recent show even the set was designed with matchboxes. Models walked the...