nitrite news and archive

Nitrite wants track suits to be its core category

Three-year-old brand Nitrite, which focuses primarily on T-shirts and fabrics, launched track suits this winter. Usually for most companies, track suits are add on but Nitrite has decided to position them upfront. In fact, it plans to have track suits as one-third of the brand’s business. With a firm plan ahead, the company is looking at growing...

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Nitrite ready to launch new line of active wear for women

Active wear and sportswear brand Nitrite is all set to launch a new range of active wear for women, who follow activities like dance, yoga, aerobics or gym exercises. “This is Lycra-based collection called ‘Feel Stretch’,” informs Varun Mittal, Director & CEO, adding, “Customers can feel the stretch while doing any kind of flexible activity. We...