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Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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Retail

Wholesale platform Joor aims to reshape retail partnerships

In an industry where wholesale partnerships can dictate the trajectory of a brand’s success, the search for reliable retail connections remains one of the biggest operational challenges. Joor, a wholesale management platform for the fashion sector, has introduced Joor Discover, a data-driven solution aimed at streamlining the matchmaking process...

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