Wholesale news and archive

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks

Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

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Gymshark taps Dick’s Sporting Goods as first US wholesale partner

Gymshark has established an agreement with Dick’s Sporting Goods, making the company the first US retailer to secure a wholesale partnership with the British sportswear brand. With this, Gymshark will launch in 12 Dick’s House of Sport stores. In a statement, Brendan Kirk, vice president of merchandising at Dick’s Sporting Goods, said launching...

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Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Topshop reveals Liberty as UK wholesale partner

Since Topshop management confirmed plans to roll-out the newly revived brand through wholesale, onlookers have continued to speculate who exactly its UK partner will be. Now, just days after Topshop made its official relaunch in a runway show on Trafalgar Square, the mystery seems to have been solved. On its Instagram page, Topshop continued its...

Fashion

Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores. Sloggi will be selling its signature collections, including Basic+, which offers super soft fabrications across maxi, tai and midi styles with smooth seams; GO Crush, designed for...

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From thrift to thought leadership: How Beyond Retro is shaping the future of vintage retail

Vintage shopping continues to be a favoured means of sustainable consumption. A pioneer in this field is Beyond Retro; once a small-scale London boutique, now a renowned European retailer and global purveyor of vintage fashion through its parent company, Bank & Vogue. Beyond Retro was co-founded by Canadian entrepreneur Steven Bethell back in...

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Menswear brand &Sons launches wholesale

British contemporary menswear and lifestyle brand &Sons, which merges vintage and heritage style with modern functionality, is expanding into wholesale with its autumn/winter 2025 collection. &Sons, which offers timeless menswear targeting the “forgotten middle” of 40- to 60-year-old men, is best known for its direct-to-consumer success, driven...

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Lululemon accuses Costco of IP infringement in new lawsuit

Lululemon has filed a lawsuit against Costco Wholesale Corp. accusing the wholesale retailer of infringing on its intellectual property (IP). According to the Canadian sportswear giant, Costco is selling knockoffs of six of its signature products, including its Scuba hoodies and sweatshirts and ABC pants. In the 49-page lawsuit, filed with a...

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Naked Wardrobe is expanding to the UK with wholesale partner Flannels

Los Angeles-based fashion label Naked Wardrobe, founded in 2012 by three sisters Shirin, Shida, and Shideh Kaviani, to fill a gap in the solution-based basics market, is expanding to the UK through a wholesale partnership with luxury retailer Flannels. The move is described as a “significant milestone” in the brand's international expansion...

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Victrix group (Punt Roma): 50 years of fashion, 1,500 employees, and Gerry Weber completing its portfolio

With over five hundred stores across several continents, Punt Roma has established itself as a familiar presence in numerous cities. However, behind this brand lies a much less visible business entity: Géneros de Punto Victrix, S.L. (Victrix), a Spanish group with almost fifty years of experience in the textile sector. Victrix took a decisive...