zero10 news and archive

Window Shopping 2.0: Visual Concept vs. Interactivity

Over the years, window shopping merchandising has undergone significant changes since its start in the 18th century. The concepts have continually evolved, influenced by changes in consumer behavior, cultural aspects, the rise of emerging technology, and other social factors. Lets explore its transformation from practical, static product...

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Business

Zero10 launches web and Generative AI try-on tools

Tech firm Zero10 has announced the launch of an online widget that will allow users to utilise its augmented reality (AR) try-on technology via a browser to expand on accessibility. The feature will also become more readily available for brands, which can now easily integrate the widget into their own website or app in order to offer virtual...

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Business

Stanford teams up with Zero10 and Browzwear bringing digital design to students

Stanford FashionX, Stanford University’s pre-professional organisation for those interested in the fashion industry, has revealed that it has partnered with augmented reality (AR) try-on company Zero10 and 3D design software provider Browzwear on providing students with access to digital design capabilities. Through the project, which initially...

Retail

Coach unveils interactive AR experience at New York store

Luxury brand Coach has expanded its efforts in augmented reality (AR) with an experience unveiled at its Soho New York store encouraging shoppers to digitally “try” its Tabby Bag. For the activation, the label teamed up with AR tech company Zero10, which developed an in-store AR Mirror and AR Storefront, the latter of which debuted for the first...

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Business

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

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Business

Zero10 launches AR Fashion Platform allowing users to create and wear digital fashion

Zero 10 has launched a new “digital fashion hub” that will allow designers, brands and users to create and wear virtual clothing through augmented reality (AR). The ‘AR Fashion Platform’ aims to create a space for the “best in digital fashion”, the company said in a release, while also allowing for virtual clothing to be wearable in real life...