Latin Quarters targets smaller towns for growth

Women’s wear brand Latin Quarters (LQ) has created a niche with its elegant clothing and accessories. To reach out to a larger audience in smaller towns, LQ has launched an online platform and plans to physically venture into these cities.

Spreading network in small cities

Elaborating on their plans for the brand, Saurabh Jhingan, Director and Co-Founder, Ikon Retail, parent company of Latin Quarters says, “Keeping pace with online retail industry, we have already started with our e-commerce site Latinquarters.com. As far as next financial year is concerned, we are keen on taking LQ to Tier II and III cities. We also have plans to spread our presence in international destinations, in coming years.”

“In today’s time, having an online presence is imperative. As people are becoming increasingly net savvy and internet penetration is growing exponentially, online purchases are bound to grow proportionally. Many brands are encouraging sales by providing online discounts to customers and making shopping experience a memorable one. As far as the women’s wear category is concerned, online shopping is helping the modern women get variety in styles and designs under one roof,” explains Jhingan, further highlighting the reasons behind launching e-tailing website.

The brand operates from over 80 points of sale across 22 cities. LQ was founded by a group of fashion enthusiasts with a shared vision of charting an explored territory in an unconventional style. The first LQ store opened in 2006 in New Delhi.

A/W ’13’s offerings

Autumn/Winter 2013 collection showcases simple elegance with a touch of style. The most striking feature is the vintage lace dresses and blouses. The addition of chic tailored jackets and overcoats help one steal the show on every occasion. Equally inspiring are the animal print blouses and viscose shrugs which are in vogue this season.

“A hint of grey along with the hues of purple, red, black and orange marks the onset of the contemporary fall fashion. The combinations of electric blues, girlie fuschia and hot reds add on to the fall’s rich colour palette. The neutral shades like beige, ivory, charcoal and grey are the fashion staples this autumn,” states Jhingan.

The brand has set new benchmarks in women’s wear through its exquisite range and unique store design, matching international standards and panache. Latin Quarters’ USP is its rich collection of contemporary, stunning, elegant and classy styles. The brand has been offers apparels, accessories and handbags to its target audience.