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Apparel sales to zoom this festive season

By FashionUnited

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Apparel sales will see encouraging rise of 10 to 15 percent this festive season that has already kicked off with the Durga Puja in

West Bengal. Apparel brands and retailers are seeing good demand this season owing to improved consumer sentiment that has been their major cause of worry for quite some time.

Retailers are looking forward to a tremendous rise in festive shopping. With the new government promising to bring in better days to the economy and the overall upbeat sentiment retail sales is expected to get a boost. Experts feel that the season, beginning with Onam and ending with Diwali/Christmas from September to December will give a fillip to India’s retail scenario.

For instance Future Group having apparel outlets like Central under its fold is expecting apparel sales to be higher than 20 percent this festive season as Kolkata has already responded well to the merchandise mix especially unveiled for the festivals. Even Shoppers Stop expects apparel sales to be higher by 10-15 percent than the previous one.

Last year, the Festive/Winter season followed by the holiday period could not attract consumers. Then the retailers and brands announced their end-of-year sales with the hope of booking some profits since usually shoppers throng stores to take advantage of the discounts and freebies. But even the discount season failed to lure them.

Future Group