Arvind showcases Tough Max Lycra denim fabric

After receiving a promising response at the kick-off show in Delhi,

Arvind Denim showcased Tough Max Lycra fabric from Invista in Mumbai. This innovation has been introduced in the Indian market to enable denim jeansmakers to stay on top of the innovation curve in tandem with the contemporary apparel trends and consumer preferences.

Tough Max Lycra fabric is powered to withstand the rigors of everyday wear and tear and provides freedom of movement. The fabric revolutionises the traditional garmenting process by taking comfort and performance a notch higher. Consumer studies reflect the need for jeans that offer a combination of enhanced comfort, moderate stretch and a rugged look at the same time.

Arvind Denim will be showcasing their festive 2013 collection in Ahmedabad and Kolkata on May 3 and 8 respectively. The denims introduced as a part of this collection uses a technology called ‘Spice Denim’ that gives a yarn dyed denim look to garments after washing, which is increasingly becoming popular with consumers.