Asian markets brings hope to Jimmy Choo

British luxury brand Jimmy Choo founded by Jimmy Choo

in 1996, has created a niche among known fashion labels. But keeping the current economic situation in mind, the 15-year-old brand may find it difficult to survive the forthcoming years. Therefore, the company has decided to cash-in in the booming and developing Asian markets including India which contribute around 15 per cent of their revenues.

The luxury brand known globally for its designer shoes, handbags and a range of accessories feels that the growing Indian luxury market with a significant number of affluent buyers could help achieve their revenue targets. Since many Indians travel abroad, the company has found Indian names among the top 25 customers making purchases at their store on Bond Street, which proves that there is a demand for their products in the country.


About 18 months ago, the company introduced a collection called Choo 24x7, which takes the DNA and glamour of Jimmy Choo label but makes it something that is wearable every day. Jimmy Choo is also working on associating with Bollywood and entertainment to expand its presence and reach in India.