Big Bazaar’s ‘Mahabachat’ makes a comeback

Big Bazaar’s popular ‘Mahabachat’ week, organized from

August 10 to 15 every year, has made a comeback at a time when high inflation and slow economy has been continuously impacting consumer sentiment. Mega deals on the widest range of products during the six days are expected to help regain the power of Indian rupee. What started off in 2006 as a single day campaign has now become India’s most awaited shopping festival.

Deals will be offered on everything from electronics to household items, food and grocery to fashion apparel, kitchenware to home décor. Announcing the ‘Mahabachat’ week, Akshay Mehrotra, Chief Marketing Officer, at Big Bazaarsays, “The six days of Big Bazaar’s Mahabachat is the most awaited shopping period for India’s masses. It is a testimony to our belief as a retailer in providing maximum savings and value to our customers.”

This year’s Mahabachat is about maximizing the power of the rupee and giving customers much more within their budget. “The idea is to help our customers to shop and stock in bulk during big sale days. We are expecting to attract more than two crore Indian households this year,” he added.