Britain’s New Look to unveil A/W collections on Myntra

British fashion giant New Look is foraying into India’s ecommerce market by joining hands

with leading fashion platform Myntra.com. It will unveil its Autumn/Winter range for the Indian audiences on the platform. The launch of the collection is scheduled for October 2014 and the offerings shall include men and women's wear as well as its plus size category also available in the latter.

The A/W'14 New Look collection for men is influenced by naval and military styles depicting the shades of deep blue and green characteristic of the forces. Sportswear line has dashes of urban influence. For women, the line includes bold linear patterns, flashes of pink and bold animal prints. The collection on offer includes relaxed daywear, outerwear, and some pieces of seductive lingerie.

New Look, opened its first shop in Taunton, England in 1969 today offers accessible fashion across 1,160 stores worldwide. The brand is one of the many international brands to have partnered with Myntra.com as its retailing partner. Others names that are already available on the portal include Scotch and Soda, Desigual, Steve Madden, Mango, Guess, among others.